The Elephants Around Us

March 5, 2009 at 9:18 PM (Non Technical)

“Please don’t just read,try to feel it”
Dear friends a few days back i was thinking about our Indian software companies,about Indian software engineers.Every one knows that India is leading country in the area of software.There are thousands of software companies established in India and number of software engineers, Uff uncountable.But why we are not at Top Position in the World? WhyMicrosoft,Google,Apple ,IBM established a great market share in the world? What happens to Indian company? Why can’t we beat them? So many questions were eating my head.Then I started to search about this,here and there I got answers to these questions.
Most of foreign companies easily establish there market in India,why Indian companies are not growing in that extent? When I started thinking about this I was not getting any idea about this but finally Internet ka Baap(Google) helped me.I searched and got so many facts which gave me the answer.Then what are these facts? Keep on reading…..
When these MNCs started entering into Indian market,it became harder to compete with them.MNCs always afford to pay better,this is because they are financially more strong than us.Here are some facts: If a company in USA which does software development for itself,say it spends $7000/-per person for a month in USA.If it opens a development centre in India and it spends $4000/-per person for a month.It still gets profit of $3000/-.On the other hand an Indian software company developing software for clients,even if it charges $4000/-per person for a month,it can’t spend entire amount as it must also make profit in this $4000/-rate.
Even if an Indian company starts in USA,it is hard to create market there for itself & there is reasonable chances of success.No company will make this move as investments are very high.An average s/w professional in USA costs about $80,000.Hence cost of running a company of 50 members will be $400,000 per year.In addition there is also cost of setting up the company.
Hey I am not concluding that India is weaker than USA but we have not yet reached the top position in world’s market that is the fact.Then what I am trying to tell is,we shout beat them.We are not at the top ,but are not weaker than other countries: Here are the some highlights of success of India.
India possess more Billionaires than China.The Forbes magazine had stated that it was only this year that china reached 42 Billionaires where as India already reached 53 Billionaires in last year.
Another striking feature is that 44% of Top fortune 500 companies are present in India which reflects the fabulous position.
But……..again but,but what?? I am telling about the top place.The Top.Yes if you see we are all working indirectly for Microsoft,IBM,Apple,Google etc.But whole situation should reverse,all companies have to work for us,that’s what top position.I think its not bad to think in that way,an Indian company can take the market place of Microsoft,IBM,Google etc.It is possible.But how?

When someone asks how? why? what? most of us stop thinking.But we should not stop,if it is difficult to get solution now,we will get it next day but keep on thinking.I will give some ideas which might help us to reach that position.
What I think?
First solution:
Innovation: It is the ultimate solution for this,we should develop a product that never found yet,something new and memorable one.If you look at google they have given such a product that every one need it for every moment,that is search engine.

If you give something new to the world,the world looks at you.Take an example:If someone opens a new hotel every one will go there and have snacks,dinner(guys Shiv Sangam).Forget the old one,new one is there right?? It is human nature to look at new things.So we have to find a software that is not yet found anywhere and it should be a memorable one.Which kind of software then? Arre you all have to think about this, me too thinking over that ok.
Second solution:
I said we should give some innovative products,for that I have an idea,we should establish more and more Research centres which always should work for such initiatives continuously and constantly.IIT is one such institute,which gives great minds and talents for India.But we still need such Research centers.But we have to establish such Research centers and then they should work for such products.
So there are few ideas that i have in my mind regarding Indian software.As I am from computer science stream I can think about this area,but we still forget medicine, Biomedical, Physics(Kiran your favorite) and chemistry.

One more thing, it is the right time for Indian software companies to work over innovative products,as you all know that US president Barak Obama has banned HIB VISA.”Many of Indians working there will return back to India,who have international experience,the return of such talented individuals will definatly imply a greater level of activity in the innovation sector”said by Hari Venkatacharya The president of TiE Toranto“.(link:

So now the great software companies(India) like Infosys,Wipro,HCL should start such innovative products by hiring such talented persons.”We have to change with time,we should take the advantages of the situation”,Barak Obama banned VISA but it would be useful for India in some other way
So now tell me is it not possible to beat these elephant(Microsoft,IBM,Apple) those are making profit around us? Hence the title”The Elephants Around Us…”The title is bit strange right??
Of course they are elephants in market share,we have to beat those elephants, can’t we?
–                                                                                                                                                                                                                                                       For this blog I am expecting good response by every one who reads it.Mainly response for my last question(can’t we beat?)… And I am sure no one will say we can’t beat.

And I am also expecting few more ideas from your side,please please comment it out,your ideas and your solutions for this…



  1. Prasanna said,

    Dear Sadanand,
    We can, but not soon. We will have to wait.

    See until some one else is the Super power, I am not very sure about selling our products.
    There is big market in western countries and so big companies. So first we have to build big market. For that to happen we need a good Governance and people who try leaving behind success/failure like you. We Indians have trouble with one thing that is TRY. See many like me are escapists or just live-and-die kind of people and you should not expect Innovation from us. Specifically me in a world of Music, Cinema and Trekking. But people like you who have interest in big things can and should be able to..

  2. Chandan said,

    I agree that western countries have big market, but it doesn’t mean that indian market is low because consider mobile market only… now most of the MNC companies targeting on indian market and also the bollywood cinema’s have huge market in US,UK etc….

    But the problem is that we hesitate to take risks….
    If we want to beat elephants(some big companies) i think… we need to realize our strength and our country strength.

  3. Prasanna said,

    You are right Chandan to some extent.

    But do you have licensed version of at-least one s/w at home.
    And home many Service sector companies in India make use of IT.

    Developed nation is one which is Technically very advanced. So we need to use Technology but this will have one disadvantage that unemployment will raise. For a country of vast population it is not easy to strike balance between Technology and Employment. Because technology will create 10 jobs but takes away 100 jobs at the same time. So we need a good govt. For mobile market to be created here it took some years but western nations or developed nations had potential early. Then market reached saturation point there and now mobile market is a boom here. Simply because we didn’t had potential to compete with western people. Potential is power to produce and power to consume, and to achieve this with starting from zero is the
    challenge. So we have to innovate, Not a New Thing but a New Way..

  4. sanjeev kumar said,

    hey dude
    ur absolutely right but we have to change the environment where great engineers and techies emerging from the technical institute once we change the mentality of those than m damn sure we can b “DINOSAURS” . QULITY OF EDUCATION THAT OUR STUDENTS GETTING SHOULD CHANGE INVARIABLY THAN ONLY IT IS POSSIBLE TO DO A MIRACLE…… I THINK U CROSS QUESTION ME SURE THAT WHY A FEW PEOPLE CANT ACHIEVE IT. IT IS POSSIBLE ONLY WITH DEDICATION AND DETERMINATION AND THE COOPERATION TO SUCH TECHIES YAR……… OUR INDIAN EDUCATION SYSTEM BECOMING DAY BY DAY A SHOPPING MALL WHERE EVERY BODY WANT HAVE GOOD AND GUARANTEED PRODUCTS WITH LEAST EXPENSES. FIRST OUR EDUCATION SYSTEM SHOULD HAVE SOLID BASEMENT AND IT SHOULD BE DETERMINED ONE EVENTHOUGH WE ARE DOING ENGG WE ARE PLANNIING TO GO FOR MANGEMENT SIDE i.e we are not sure about our self what v want to be in future… in india every thing is uncertain noting work as we planned…… we are just changing our way in the direction of wind we are unable to drive our self y its so dont no…. hey dude one day we will be dinosaurs dont worry it will take time just be patient

  5. shridevi said,


    We can beat,but lot of things are there behind it takes more time.Governemnt,investment,resources and talents .If we observe everything is there in India,but we dont know how to use in proper way.We have govrnment,but no use,they give only statemnts,no work at all.Everyone want to try,but dont want to take risk.That is main problem.That’s why India is lagging behind.Every person must know his/her work and duty.Then only we can.

    One suggestion from my side,make one group and invite your friends who are interest
    in this type of thinking.Hope that will help you lot.Becasue we have to reach that TOP place soon.

  6. Nivedita said,

    Hey article is really wonderfull…”The title is GOOD n proper”. The ideas which u gave is good..!! According to my view first of all individually we have to change…!!!! Here individual effort is required with the “team “work..which should be continuous ,efficient work..!!
    Education System has to be improve first from primary level to degree level..!! The system should teach us practical knowledge…!!!
    We can beat any one if work constantly with the fix goal and constant effort..!!!

    JAY HOO!!!!!

  7. soumya said,

    hello. i was wondering why did you keep the title in that way . i was restless while reading mind was disturbed abt title.then i maid my mind calm and read, finnaly i got it. all the points you expressed was informative and innovative.i agree to ur question.indians can surely beat them.there are many ppl in our country who are not less then others.and remember many ppl working in MNC’s are our gr8 indians.

    very soon indian will overtech.lets wait for the time.

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